Applied works x Chatham house
Team members: Effy, Fiza, Mita and Vicki
Design an experience that explains the importance of fighting misinformation

Brief breakdown

Use sustainability accelerator library

Audiences between 15-25 to fight misinformation

Topics: food climate and nutrition; vaccines, pharmaceutics and healthcare; green economics, green government and legislation.

Account for the systems that generate and distribute inaccurate information

How and why people fall victim to conspiracy

What has led to the ‘post truth’ society

An immersive experience that makes young audiences engage with misinformation

Inital Ideas

My first thoughts on the brief are that it seems very challenging as the task seemed quite abstract. As I normally work with physical design -  I knew this would be a challenge. We started to talk about how social media is combating misinformation. E.g the Donald Trump tweets or how youtube is dealing with Covid 19 misinformation.

Looking through the brief we could choose from 3 topics. Me and Vicki had an initial conversation about the brief and we both were clearly intrigued by the topic of green economics, green government and green legislation.


On Friday the 4th of February we took part in a Diorama workshop. We used the technique of freewriting to generate topics on the brief. The words that came up for me were: Polarization, propaganda, elitism, social media, technology and bais.

The diorama I constructed helped me to physically manifest these topics. However, I think I found the free writing task more helpful with idea generation than constructing the diorama.

User research

We want to use directed storytelling to identify groups of people aged 15-25 that are most susceptible to misinformation.

We created 3 user personas 15,20 and 25 to determine where different groups of people would engage with misinformation. This was to work out user journeys and Identify different sources.

Visualising Minsinformation

Diagram focusing on visualizing peer to peer networks. Facebook prioritizes posts of friends and families over external pages. This makes the misinformation networks harder to penetrate because people are more likely to be influenced by their friends and family as they have more interaction time. We want to work out how to
penetrate these networks.


To find out more about our target group, we decided to conduct interviews to determine how people aged 15-25 sourced their news. From this we found that people mostly gave answers from reliable sources or chose not to follow the news at all. However, I think it is safe to assume that we don’t always choose what we consume/are exposed to on a daily basis - especially with the scale of social media. So, I think we would have had a much better insight, if we asked them for the most popular posts on their social media feed and then asked their responses to that.

Most susceptible

Male, 24, India, been in the UK for 5 months. Subject 4 most susceptible to miss information - doesn't like to follow any official news, Instrgram, Facebook, Apple news. Trust sources more if they reference other news outlets. Doesn’t go to the source, staying in his comfort zone.

Background: target by whatsapp chain messages. He personally convinced his family to get the vaccination. He is more educated and has a wider perspective after leaving his home. A lot of conflicting information on vaccines but he went to source the facts.

Least susceptible

Female, 23, Scandinavian, checks the news 2-3 times a day, reads the news online, radio. Scandinavia news channel. BBC news and daily mail. Trust is more in the local one. Fact check on google and look at multiple sources finding a commonality. Anti-antivaxers. Did the vaccines for the greater good.

Background: Worked with people who have autism, vaccines gives people autism which she thinks is crazy. Does your environment influence the society she has grown up in? She has leant to question things, but believe things to a certain degree of rationality.


In the part of this project, we explored how misinformation travels and how to visualize how the information travels as a system. Misinformation is a complex, abstract system, so it was a challenge to visualise. The diagrams we created explain misinformation. Moving forward we could benefit from visualizations that are tangible e.g. a workshop or game - to explore how misinformation travels and works.