With new cookie laws introduced, companies are required to be more transparent regarding the data they collect from users. But even though they ask for the user’s permission, there is still a lack of awareness of what clicking “accept all” really means.

We collected cookie data on the 15 most popular UK websites to determine where our data was going and what it was being used for.

The device shows how these companies are tracking your internet activity and draws attention to how much information they are gleaning from you.


Data Agenda